Bethany Louise is a nails and beauty specialist based in Altrincham, who has built her career from her beginnings as a make-up artist. 

This project required a versatile logo design that could be used across all media and marketing platforms. The outcome resulted in two strong logo variations, both featuring the same emblem to ensure consistency. This emblem also works as a standalone icon for specific purposes. The colour palette of black, white, and pale pink was chosen to reflect Bethany’s aesthetic and personal preferences, while also representing the beauty industry in a professional yet elegant manner. Once the logos were finalised, additional assets such as business / loyalty cards, uniform clothing, price lists, and social media imagery were designed / created to further enhance the brand and its memorability.