American Pies is a Manchester-based restaurant and a sister brand of Brewski. Born from a passion for deep-dish pizzas and inspired by travels to Chicago, American Pies brings a taste of the famous ‘foodie city’ to the UK.

This case study highlights the development of the brand identity for American Pies, designed to complement their existing logo. A rich deep green was paired with a bold rouge red, reflecting the restaurant’s pizza-centric values and adding a vibrant  touch to the overall design.