BW3, or ‘Business Working With Wythenshawe’, is an organisation focused on building connections between local businesses and community groups in and around the Wythenshawe area of Manchester.

The project encompassed a full brand overhaul, which included the creation of a celebratory sub-brand logo to mark 20 years in business. The main logo was designed to feature a bold and distinctive emblem, incorporating three ‘W’s in an abstract form. Furthermore, three membership logos were developed to align with the main brand, each assigned its own brand colour to represent a specific membership tier.

To further develop the brand, a new website, brand guidelines, and printed marketing materials were also produced, ensuring consistency across all platforms.