Fox & Gray is an e-commerce brand specialising in crafting mattresses that offer unparalleled comfort and quality. With over 30 years of experience, the founders of Fox & Gray are experts in online retailing. Following an initial consultation, the brand identity and website were developed to reflect the British heritage and style that form the core of the brand ethos. 

The logo creation began by drawing central inspiration from a sleeping fox, symbolising the company’s values and name. Three distinct features of the fox served as pivotal guides throughout the creative process.